76.7 percent of respondents said they would be extremely or somewhat likely not to revisit a site where they found a pet peeve.

74.2 percent said they would be extremely or somewhat likely to unsubscribe to promotions and messages from a company operating an annoying site.

71 percent said they would be extremely or somewhat likely not to purchase from an irritating site.

71.3 percent said they would be extremely or somewhat likely to have a negative view of a company running a vexing site.